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Hugo Cancio - President and CEO
Hugo Cancio was born in Havana, Cuba in 1964, in a decade marked by
events that changed people’s lives forever: his country disputing with
the United States and Kennedy, Kruschev and Castro fighting for opposing
ideals in a world that seemed to have lost its path.
But his life was different. He grew up surrounded by music, art, dreams
and a very unique family. His father, Miguel Cancio was part of Los
Zafiros, one of the most influential quartets of Cuban music. His
mother, Monica, was also a singer. At the age of seven, he moved from
the capital to Varadero, in Matanzas District, where he completed
elementary and middle school. He was later accepted into Colegio
Vocacional, an important institution for outstanding students.
“I wanted to be a doctor,” he remembers. “Most of my family members were
musicians, poets, painters and artists. My grandfather was a doctor, but
none of his seven children followed in his footsteps, so, I promised him
I would,” he says.
“When I woke up every morning, there were still folks there from the
night before. My father would bring home his friends from the night
clubs, singers like Elena Burke and Omara Portuondo and many other
famous artists of the time,” he says recognizing that “at the time, I
wanted a different life for myself. Not because of the music, but
because I couldn’t come to terms with the bohemian lifestyle.”
In 1979 all his dreams of following in his father’s footsteps were cut
short. “In school, a student overheard a joke that I made about Castro’s
government, not fully understanding what I was saying. He recorded it
and brought it to his father, who worked for the State Department.”
After three days in jail and innumerable psychological pressures, they
realized they were not going to obtain any other information from him so
they released him. He tried to return to school but was openly
repudiated. “From that moment on, my life change completely,” he
affirms. “I promised myself that I would not allow anything or anyone to
restrain my dreams.” His life, however, became increasingly complicated,
eventually jeopardizing his future.
In
1980, when the Port of Mariel opened for all who wanted to leave the
country, Hugo, his mother and younger sister decided to move to the
United States. They arrived in Miami with plenty of dreams for a new
life, one with freedom of thought. “We came to Miami not knowing anyone,
but the city quickly became home,” he recognizes. “I am a universal
being, I can live anywhere, but I am sure that Miami is my home.”
At first, Hugo worked as a bus boy, security guard,
and a salesman at a car dealer. At the latter, he discovered a talent
for sales and became the dealership’s manager at age 20. As a result of
this experience, he started an import-export car company.
News from the island changed his business life; Castro’s government
would grant those departing during Mariel re-entry to Cuba. This offered
an opportunity to move into the travel industry. Hugo opened an agency
specializing in trips to Cuba and was able to revisit the country he had
left years ago. That trip marked a return to his identity. “I returned
and it changed my life. I came back to my language, my music, and my
culture. I questioned my career choice. Why a travel agency when
entertainment was my calling?”
During
one of these trips, he discovered a documentary about Los Zafiros, his
father’s musical quartet. “It was a joy to be transported to my father’s
youth, but the program was narrated by El Chino, the only surviving
member still living in Cuba. He deteriorated the image of Los Zafiros my
father fought to maintain,” Hugo explains. That day, Hugo decided to
start producing his own documentary to pay homage to his father and
vindicate his legacy.
He began traveling to Cuba more frequently to research and prepare this
work. The documentary eventually became a movie with a $1.5 million
dollar budget. “It was a great movie. It won 13 international awards and
was screened for 8 consecutives months in Cuba,” he explains. “All the
money I made, I gave back to the people there. If the government took
it, it’s on in their conscience.”
After such success on the island, Hugo decided to bring the movie to
Miami. The film was screened at the Gusman Center for the Performing
Arts and 73 artists from Cuba were flown to the event. That evening,
Hugo confronted an unexpected reality: approximately one thousand people
had gathered to protest the event. “I felt like an alien in my own
city,” he affirms.
“I
felt I had to do something to change this attitude.” Hugo began
programming more events that reaffirmed his intent to integrate two
sides of the same city. The screening was followed with three concerts
by Cuban artists Israel Delgado and Manolín, “El Médico de la Salsa.”
The success of these and other ventures in the music industry motivated
him to create a new company to represent and record these artists. Thus,
Ciocan Music was born. The first group produced, Vocal Sampling, managed
to rank among the top selling artists and obtain a nomination for the
Latin Grammy Awards. This was followed by a second production and
nomination for La Charanga Habanera.
Among the many efforts he has undertaken to benefit the Cuban community
in Miami, Hugo’s extensive attempts to reunite baseball player Liván
Hernández with his mother in Cuba are memorable. He was also very
influential in the decision to overturn the City of Miami ordinance that
forbade Cuban artists to come to Miami. This opened the door for the
Latin Grammy Awards that later came to South Florida.
Disciplined,
enthusiastic and generous, Hugo Cancio has learned how to overcome
numerous barriers since childhood. “I believe that every human being has
a mission in life and you have to do everything in your power to
complete it, always living in harmony with your community and yourself.”
Hugo has become one of the more outstanding Latin entrepreneurs of his
generation. He has understood his culture and has taken on projects that
targeted his community. In only four decades, he has made notable
contributions in music, television, and sports. His commitment and
vision remind us that the best is yet to come.
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